Here’s an item that I read from the entertainment section of tabloid Balita. Tween Academy: Class of 2012 beat Way Back Home in the box office with the former making P29.88 M compared to the latter’s P25.78 M, according to a certain tabulating group called Box Office.
Reactions: First, I never heard of Box Office. Who runs this group? SM, Nielsen Media or Kantar? Entertainment Weekly, an American magazine that I read, uses the services of Rentrak for its box office news. I think I’ll do a little more research to find out more about this Box Office.
Next. So what if Tween made 4 million more than WBH? That means nothing. The real issue here is that in spite of all the hype created by their studios, both films didn’t make much money. They made some but not the 100 million pesos GMA, Regal and Star Cinema probably hopes for. Notice the absence of those “now on it’s 3rd week” ads? Yes, the teens in those films may have a huge fan base. Unfortunately, they don’t have the dough. Why would a fanatic spend close to 200 bucks when they can watch them teens live in a TV studio or in a mall show where they can scream all their lungs out for FREE? Remember that film First Day High? There’s another teen film by Star Cinema that didn’t make much money.
Non-teen rom-coms, formulaic comedy, fantasy-comedy and horror are the genres that make money in local movies today. Recently for the rom-com hit My Amnesia Girl, Toni Gonzaga and John Lloyd Cruz were named Box Office King and Queen by SM Cinemas, who owns almost all the theaters in the country. I wonder why the Guillermo Memorial Scholarship Foundation keeps on handing out box office awards every year? What right do they really have and what is their basis in giving them? And why are the artistas actually making a big deal out of them? Hmmm…
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